Business of journalism

Journalism is a business. That always has been true (as a reader reminded me this week) but disruption in the industry has changed the way that journalists must think about their jobs. On a recent visit to Boston, I caught up with a friend working at the Boston Globe’s new spinoff, Stat News, and I met with Josh Benton at Harvard’s Nieman Journalism Lab. Both talked about the need for reporters to be aware of their company’s bottom line. That used to be taboo. My latest column looks at the changes taking place…

The experiment should have been a disaster: Take 15 advanced journalism students and challenge them to spend a semester thinking about money, spreadsheets, marketing ideas and business plans. But it wasn’t.

A decade ago, it would have been heretical for journalists to think about making money. Today, that thinking has become essential for media businesses to survive — and for creative people to support themselves.

After seeing journalists forced reluctantly into becoming entrepreneurs, I ran the experiment at Point Park University this spring. We talk often about using technology to tell stories in innovative ways, but young journalists — especially — also must think creatively about selling their ideas. Read more…

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