Whirl finds fashion to go

I enjoy taking my students into the community to meet with local, working journalists. Christine and Jack Tumpson have been gracious to talk several times about how they have built a publishing powerhouse around Whirl and Edible Allegheny magazines. Starting this month, they are running some of the students’ best stories on their newly redesigned website. Reporter Emily Bastaroli found this gem on four wheels…

The Broke Little Rich Girl fashion truck parked in the South Side. Photograph from Sarah Cunningham, Point Park News Service.

The Broke Little Rich Girl fashion truck parked in the South Side. By Sarah Cunningham, Point Park News Service.

A blue blouse with glimmering gold buttons hangs on a rack of colorful, unique clothing outside the Style Truck, enticing shopper Brittany Bauer to take a closer look. Inside, the truck holds even more fashion treasures, from patterned dresses and sweaters, to workout gear, handmade jewelry, and handbags. A “cat dress” catches Bauer’s eye.

“It’s just so cute and unique,” says Bauer. “There’s a big variety — something I could wear, something my mother could wear. The prices are good. I know I’m getting good quality. I know I’ll get a good wear out of [the clothes].”

The Style Truck, typically parked near 23rd Street and Penn Avenue in the Strip District, is one of four “fashion mobiles” launched in Pittsburgh. Owner Jackee Ging of Scott Township was one of the first to stake a claim on this trend. After seeing a New York City fashion truck in InStyle Magazine a year ago, Ging decided to start one in her city. She “pimped out” her truck to resemble a boutique with cabinets built into both sidewalls, shelves for jewelry displays, a fitting room, and hardwood floors. “It seems to be a trend popping up in different cities,” says Ging. “I thought the idea was brilliant.”

To read more of the story, click here. It also appears on the Point Park News Service.