As a general rule, I teach students they should never insert themselves into a story. But when Abby Mathieu from my entrepreneurial journalism class turned in this story about The Warhol Museum using social media, it seemed too good to pass up. I encouraged her to have some fun with the situation — and she ended up getting her photo taken in the same place where Jay-Z sat for a photo that went viral. I hope you enjoy the juxtaposition.
When hip-hop artist Jay-Z came through Pittsburgh last month, he took the time to check out the North Side’s Andy Warhol Museum and kicked back on a red velvet couch similar to one the pop art creator once owned.
After being posted to Instagram, the photo went viral. More than 7,600 people “liked” it and Endia Howze, a singer in Minneapolis, chimed in with: “Get ur feet off the couch lol.”
In this Internet age of instant access and global reach, The Warhol Museum engages with, not only customers in its building, but also fans of the artist from around the world through social media, museum administrators said.
Andy Warhol is a figure known worldwide, so the museum’s social media accounts engage viewers living anywhere from New York City to Hong Kong, said Emily Meyer, the museum’s assistant communications manager. Because of this diverse audience, as well as the uniqueness of the brand itself, the museum chose to pave a new road for its own social media tactics. Read more.
This story appeared in the Pittsburgh Tribune-Review as well.